Our Story


Born in 1989; reinvigorated in 2011


ProArts began in 1989 as a DJ service. While it was successful, the time came for ProArts to expand into new territory. Throughout the years, the services grew to include audio installations, sound recording, and video production. In 2011, ProArts began to increase their video production and photography services and came under the ownership of Creative Director Doug Huber. In 2015, ProArts made the decision to streamline their services to focus solely on visual marketing for its clients.

Our Team


Meet the people behind the lens.


Doug Huber
Owner, Creative Director

As a child I always enjoyed video & photography. One of my earliest memories is a family trip to Yellowstone National Park where I was scolded for getting too close to the wild buffalo. But the zoom wasn’t long enough, and I needed a closer shot – so it had to be done.

While photography and video were always a passion of mine, I never consider it a career option until Gettysburg College, where I decided pre-med was not for me. I also spent a year abroad studying at the prestigious Victorian College of the Arts: School of Film and Television in Melbourne, Australia.

After graduating, I spent two years in Los Angeles working in the Film Industry. While in LA, I trained under two ASC cinematographers, edited several episodes of the Speed Channel’s reality show Epic Ride, and took stills for numerous commercials, television promos, PSAs, and feature films. I then returned to school to study advertising at Miami Ad School where I learned from some of the advertising industries’ top professionals and interned at some of the nations best advertising agencies.

Before joining ProArts, I worked as an Art Director on numerous national campaigns for well-known brands including Lexus, Hoover, Sheetz, Twix and Comcast SportsNet. I also worked for several renowned production companies including Jerry Bruckheimer Films, MJZ, Tool of North America and Hungry Man as well as on Warner Brother's Nip Tuck, Lifetime/Paramount’s Stardust Press Kit, The CW's Gossip Girl, America’s Next Top Model, & Smallville, ABC’s Desperate Housewives, Ugly Betty, & Grey’s Anatomy and CBS’s How I Met Your Mother. Additionally, I worked on commercial productions for brands including Disneyland, Goodyear, Verizon Wireless, Nature Made, Clorox, Kelloggs, Payless Shoes, Bon-Ton, Suzuki and more. I’m a recipient of 6 Silver Addys, 2 Bronze Addys, and my work has been featured on ihaveanidea.org and creative-career.com.

A few of my favorite things:
Cherry Coke, being outdoors, cars/motorcycles, spending time with friends and family, watching TV & movies.

Life Motto:
"Nothing happens unless first we dream." – Carl Sandburg

Laura Schale
Owner, Marketing Director

My love for visual storytelling has been a part of who I am since I was young. I loved taking long walks with my camera and I knew that this was what I wanted to do. I majored in Communication/Journalism with concentrations in Electronic Media and Sociology at Shippensburg University. While studying at Shippensburg, I was part of SUTV, the university TV Channel. There, I held multiple leadership roles including News Director, Producer, Staff Head, Anchor, and Field Reporter, producing over 15 live shows and creating dozens of media packages. During my time at Shippensburg University, I worked as a Marketing Assistant for a clothing boutique where I created promotional materials for store events and sales, created and maintained their social media presence, and photographed store events. I also held a Communication Intern role with M&T Bank where I wrote numerous press releases and assisted on a Baltimore Ravens project both production and post production, resulting in a paid consultant contract. After graduating from Shippensburg University, I had the opportunity to spend 4 months living in Ghana, West Africa where I taught a Photography class at the Oasis International Training Centre. Since joining ProArts, I’ve been able to apply my talents in creative development, script writing, video shoots, marketing, communications, and video editing to our clients.

A few of my favorite things:
Drinking coffee, hiking, being involved in the worship team and dance & drama team at my church, watching the show Wipeout, going out for breakfast with friends, spending time with my family, and traveling!

Life Motto:
"If you want to walk on water, you’ve got to get out of the boat." – John Ortberg

Joe Trace
Business Development

Video production has been a passion of mine since I was young. Using our family video camera to create and share fun stories was how I spent my time. This continued through the years as I studied Film and Video at Penn State University, then using my skills in videography and production while freelancing, which eventually lead me to ProArts Media. Prior to joining ProArts, I spent several years working in Sales, which allowed me the opportunity to complete multiple sales training courses. It's a joy of mine to work with a wide range of clients, from small businesses to nationally known companies throughout the life cycle of a project, from inception to completion. Being responsible for managing numerous accounts at one time has helped me learn how to give each client individual attention while still handling multiple projects at one time. During my time at an outdoor advertising company, I received consecutive Creative of the Year awards based on my clients' marketing campaigns.  My background in advertising and marketing allows me to help educate our clients to best utilize video as a marketing tool. I look forward to sharing this passion with anyone that has interest in utilizing video for their organization or event!

A few of my favorite things:
My amazing wife and 2 wonderful children, road trips, impromptu dance parties, working with a non-profit organization called Project Open Arms, being involved with my church. I am a movie buff and a runner in my spare time. 

Life Motto:
"People rarely succeed unless they have fun in what they are doing." - Dale Carnegie


Hill grew up on the streets of Baltimore where he was fostered by MidAtlanticBullyBuddies – an all volunteer dog rescue. He is a very well tempered Terrier and Lab mix. After being adopted by Doug, Hill moved to Chambersburg, PA where he joined the team of ProArts. Hill has completed two puppy training courses and plans to take the American Kennel Club Canine Good Citizen Test in the near future. At ProArts Hill specializes in the Hill-Cam – a portable camera attached to his harness.

A few of his favorite things:
Sticks, Frisbee, playing with other dogs, learning new tricks, chew toys, napping in the sun.

Life Motto:
"Woof woof. Bow-wow, ruff!" – Anonymous Dog