Martin's Famous Pastry Shoppe

"Real Butter Bread" Campaign

This Longform spot was part of a 3 part video release, in conjunction with a 360 campaign, to announce a new product from Martin's Famous Pastry Shoppe. The aim was centered around the idea that the bread was more than just a meal, and the significance of spending time around the table with those we loved. The 30 sec. TV spot below was created from this Longform version, and was accompanied by a 15 second social media teaser.